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Charting Culture A New Approach to Cultural Master Planning
What is Cultural Master Planning?

Cultural master planning engages your community by charting its course towards its future. It helps communities know better who they are and where they want to go. It adds value to the culture of the community. It is a learning journey that reveals cultural assets and charts a course for realizing future opportunities.

  • “Cultural Charting Market Ready Analysis (MRA)” is in-depth mapping of cultural resources with applied criteria and standards to ensure that the plan can be implemented.
  • Capacity Building is an assessment of current management and operations that identifies ways of making cultural activities sustainable.
  • Heritage Planning plays a key role in the community’s development of its vision for the future and includes assessment of all material and associative cultural resources, such as archaeology, cultural landscapes, oral traditions, built heritage, museums and archives.
  • Cultural Tourism highlights uniqueness in communities, developing an identity which can co-exist with mainstream tourism business.
  • Community Stakeholders are all of the groups and individuals who make up the cultural mosaic of the community and must be involved in cultural planning. They include cultural organizations, cultural industry leaders, ethnic groups, First Nations, commercial enterprises, tourism operators, retirees, youth and families.
  • Municipal stakeholders involve civic managers and workers who will implement the cultural master plan, as well as politicians who will support it and set the budget for its implementation. They all have a say in the process and in articulating their vision for their community’s future and how cultural resources play a role.
  • Youth stakeholders are particularly critical for any community with regard to their role in cultural life, as well as attracting and retaining youth in the community.
  • First Nations and Ethnic Communities are critical stakeholders whose voice and cultural perspectives contribute vibrantly to the community and region’s cultural wellbeing.
  • Communications, both internal and external, are the means with which to interpret and broadcast the community’s cultural life regionally, nationally and internationally.

 

 

Practical Strategies for Cultural Planning